The WHERE iPhone app was an unmitigated success. Launched with the iOS app store, it was downloaded millions of times. During launch of the app store, it was being downloaded more than 100 times a second!
It was named to “What’s Good and Free in the iTunes App Store” by Lifehacker, an “Essential iPhone App” by ChannelFlip and named one of the “Ten iPhone Programs to Check Out” by Walt Mossberg. I conceptualized the product, led UX and design for the app, and even did some product management and front-end coding to bring it to market.