I have to say I was SUPER excited to find out this morning that Drync Wine’s icon is featured in the new iPhone commercial, “Read.” This is awesome for Drync, which is really starting to get it’s wings

On a personal note, this isn’t the first app icon to appear in Apple Collateral that’s I’ve been a part of.  (WHERE was shown in the store demo reel when the app store first launched.)  It is, however, the first app icon to appear in an Apple Ad on TV and the first icon I designed to appear in Apple collateral. 

Pretty, pretty cool. Congrats to all the Drync’ers!

So US News and World Report, the purveyor of fine business/college related lists, has made a list of the “30 careers that offer strong outlooks and high job satisfaction.” And what made the list? Well, Usability Experience Specialist, of course.

Really?  I mean, seriously?

I’ve secretly always considered my profession to be the Rodney Dangerfield of occupations.  Until, say, the last three years it seemed that for most businesses building a useable product was an afterthought. Technology and developers seemed to carry the process of product development.  It was as if management teams thought: I’ve got a great technology and great developers, so why wouldn’t this produce a great product?

I credit two big things with this seismic shift from a developer oriented product cycle to one driven by user experience: web 2.0 and the iPhone.  Companies like 37signals built great products with that were surprisingly powerful wrapped in a simple to use minimalist design. On the phone side, Apple showed that a phone doesn’t have to be limitted by a numeric keypad and a small screen, but instead can have a rich graphical interface with only 4 physical buttons.   Both of these put the emphasis not only on great technology and the developers behind it, but have also shown a spotlight on how a great user experience and putting the user first can make an incredible difference.

So, as surprised as I am to see my profession finally gaining some deserved praise, I’m happy not only for the UX/UI practitioners out there, but for every person who buys a gadget or engages with a web app in the coming year. Friendly products are ahead!

[thanks to Jenny Chang's UX Minute Blog for drawing my attention to it.  Had she not added Drync Wine to your clippings, I never would have stumbled upon it! Hooray social media!]

I read today over on techcrunch that the Chipotle iPhone app has been removed from the store due to “request timeouts” (or, in layman’s tems, it’s been removed because it’s pissing off tons of customer who can’t get their burrito orders through).

It’s funny – well, not ha-ha funny – to think that a large and tech savvy company (they have great online ordering, I’ve been told) like Chipotle didn’t take into account server load when they released their app. But, it’s not in the least bit surprising. People just don’t understand the power of a free app with a compelling user benefit in the App Store

When the App Store first launched, I was a part of a team that launched one of the first apps. Our App was mostly web based and our team naively thought that our servers were up to task. Of course we never expected 10000 week a day, much less 10000 downloads a day. We had 10000 downloads before the store was even officially open! Our servers were toast. We’d get one up just to see three more down. In the time it took to get our servers back, we were handed a boatload of horrible 1 star reviews by the community, all saying that our app didn’t work. You’d think people would be nicer to a free app, right?

So, what’s the moral of this story? Well, take it from someone who has been there (and the folks over at Chipotle will likely tell you the same), if you want to be free and you have a compelling app or well known brand, and you want your users to like you, you should consider the following:

• Take your projections for usage and multiply them by 100. That should keep you in the ballpark for the initial surge.
• The first week or so in the app store is the biggest. Once the novelty wears off, and your usage slows, you’ll want a server that scales down to meet the lower demand so you’re not throwing money out the window on unused bandwidth.
• When you release an update, be prepared for a spike for the next couple of weeks.

If you keep these things in mind when releasing an iPhone App that relies on a server for some of its core functions, you’re one big step closer to a successful app and happy customers.

My good friend Tim is in the midst of putting together The 21 Day of Wordpress. Tim is a fantastic Wordpress developer (among other things) so there’s no doubt he’s going to have some tips and tricks that are worth their weight in gold.

So far this looks to be an invaluable resource for anyone develops blogs. It’s also something that someone who blogs or is considering using Wordpress would find valuable, if only to better communicate with the person who is setting up their blog. If you fit in either category, it’s worth a look.

 I was super excited to get involved in this project as the “user experience” part of the team. To me, as a huge NPR fan, this is the ultimate iPhone application – it streams tons and tons of stations directly to your iPhone!   It’s the one app I wish I had when I used to do the train slog from Worcester to Boston.  So, it may come as no surprise that I’m proud to announce that the new version of the “official NPR” player is now out. Check out the official announcement.  

This is a significant upgrade from the previous version (of which I was not a part) and includes 

• Bookmarking of favorite stations
• Local stations (based on your current location)
• Search station or browse them by State
• Now playing indicator that quickly brings you back to the currently playing station

Like I said, I’m proud to be part of this release.  Download the Public Radio Tuner now at the App Store!