The WHERE iPhone app was an unmitigated success. It’s been downloaded a half million times and, during the launch of the app store, it was being downloaded more than 100 times a second! It was named to “What’s Good and Free in the iTunes App Store” by Lifehacker, an “Essential iPhone App” by ChannelFlip and named one of the “Ten iPhone Programs to Check Out” by Walt Mossberg. My responsibilities included: user experience and experience design, the overall look and feel, wireframing, product management, css and even defining the unique widget scroll wheel as the product’s defining feature.