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The WHERE iPhone app was an unmitigated success. It was named to “What’s Good and Free in the iTunes App Store” by Lifehacker, an “Essential iPhone App” by ChannelFlip and named one of the “Ten iPhone Programs to Check Out” by Walt Mossberg. My responsibilities included the overall look and feel, including wireframing, product management, css, images and even defining the unique widget scroll wheel as the product’s defining feature.