Hi, I’m Eric and I’m a user advocate.

Ok, I admit it.  I want products to be useful.  I crave products that are elegant.  I enjoy products with a compelling story.  I like them to be simple to use.   I pay more for products that are beautiful.

And it’s a good thing too, because as a user advocate, that’s what I do.

I take a business plan, goals and target market and boil them down into a useful, elegant, simple to use and beautiful solution. I put the pretty face on all of that code and business model. Whether for the web, desktop or mobile device, I’m your guy.

You see, I have a wide and varied background that spans over a decade.  I illustrated maps for Microsoft.  I created the first online ordering system for custom point of sale products in the beer business for Sam Adams.  I led user experience for the XOHM map portal. I played the role of creative director for an iPhone app that’s been downloaded a half million times. I even instigated an impromptu ham tasting with the lead singer of the J Geils Band. Yup, that was me.

And what’s the underlying thread that ties this together?  

Well, take for instance, Peter Wolf and that ham.  We must of tried a dozen hams to get exactly what he wanted. You’ve never seen someone so happy.  Ok, you likely have.  I mean that guy is the least excitable person ever, but he sure does like him some ham. And, bottom line, he bought a lot.